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| 1) Table of content 2) Summary 3) Report details 4) Where did we publish on, release via and submit to… 5) Who did we target, where and how… 6) Who did we reach out to… 7) Who engaged… 8) Insights… 9) Extend… |
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| REPORT SUMMARY |
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| Overview: |
Sabio Group’s pan-European PR campaign for its ‘Disrupt’ CX programme successfully introduced the 2025 transformation events in Madrid, London, and Paris, with the primary aim of addressing evolving customer experience (CX) challenges through AI, automation, and digital transformation. The campaign ran from March 25 to April 3, 2025, reaching 57,621+ individuals in just 11 days. While the reach level stood at ~25.1%, below average for the budget (€299), engagement and quality of exposure compensated for this with strong traction across social channels and news outlets. The press release was distributed in English and primarily targeted English-speaking audiences in the United Kingdom, spanning industries such as AI, retail, finance, telecom, and energy. Key performance indicators included 748 verified reads (those who spent 30+ seconds on the page), 237 likes, 248 Twitter interactions, and 11 shares, indicating a highly selective but deeply engaged audience. EuropaWire’s multi-channel syndication pushed the content through platforms like Google News, Bing News, Apple News, Twitter, Facebook, Pinterest, Flipboard, and blog search engines. Notably, 200+ high-profile European influencers, including policymakers, C-suite executives, and senior managers in tech, business, and finance, were reached. The cost-efficiency was impressive, with a €0.0051 cost per reach, €0.010 per follower reached, and €0.39 per verified read. Influencer targeting was highly efficient too, with a €1.495 cost per influencer reach. These figures underscore the campaign’s strong ROI for highly specialized audience segments, especially considering the report confirms no bots were included, ensuring the integrity of the reach and engagement metrics. Social media played a pivotal role, particularly Twitter and Facebook, where multiple tweets and posts by EuropaWire and Sabio personnel helped amplify the message. The program was contextualized by thought leaders like Stuart Dorman, Daniel Seaborne, Gabriel Rodriguez, and Hervé Racine, who highlighted the growing complexity of CX amidst AI disruption and economic pressures. These PR micro messages added credibility and humanized the initiative. The title-to-read ratio was a modest 1.29%, hinting at either headline fatigue or a call for more compelling subject lines in future campaigns. Still, engagement-per-read and engagement-per-reach ratios were strong—meaning those who did engage, engaged meaningfully. The press release was published under several relevant tags such as CX, AI, digital transformation, Disrupt2025, automation, and real-world case studies, and was indexed under categories from artificial intelligence to retail, government, and logistics, enabling long-tail discoverability long after the active campaign ended. |
| REPORT DETAILS |
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| PR Distribution Report ID: | 250320253754889283075566600 |
| PR Distribution Campaign ID: | 3754889283075566600 |
| Customer: | cpumfrey@sabiogroup.com |
| Newsroom: | Sabio Group |
| Email for Contacts: | joe.obrien@sabiogroup.com |
| Press Release: | SABIO GROUP TAKES IT’S ‘DISRUPT’ CX PROGRAMME ACROSS EUROPE  |
| Press Release language: | English |
| PR released on: | Mar 25, 2025 |
| Report started on: | Mar 25, 2025 |
| Report last updated on: | Apr 3, 2025* * Frequent updates on your PR distribution report are only done during the active period of your PR campaign. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. You’ll be notified via an email if such an update has been made in future on your PR distribution report. |
| PR campaign duration: The campaign duration depends on the PR distribution budget. |
(Mar 25, 2025 – Apr 3, 2025 ~ 11 days) |
| Is PR campaign active? The active period of your PR distribution campaign depends on the PR distribution budget. |
No. The active period of your PR distribution campaign is over*. Extend PR campaign & reach? * Even if the active period of your PR distribution campaign is over, your press release remains alive and is up and running on EuropaWire and all the places it has been published on, released via, submitted to and appeared on. The active period of your PR distribution campaign depends on the PR distribution budget and can be anything between one week and 30+ days if larger PR distribution budgets are used. During the active period of your PR distribution campaign, EuropaWire uses its news-wire platform and market insights to proactively engage in leveraging some of today’s most sophisticated and precise multi-channel targeting options available online to source and reach out to the audience that might be interested in and engage with your PR message based on your targeting preferences. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report. |
| PR report observed period: The observed period for the PR distribution report depends on the PR distribution campaign duration. |
(Mar 25, 2025 – Apr 3, 2025 ~ 11 days)* *The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report. |
| Report in progress: | No |
| Report is completed: | Yes |
| PR distribution budget: | €299 |
| Total reach: | 57,621+ (Mar 25, 2025 – Apr 3, 2025 ~ 11 days) |
| Reach level: Indicates how optimal your reach is versus the average for the PR distribution budget employed. |
 ~25.1%** Please note that while this indicator looks into how your reach performed towards the average for the same PR budget, targeting different countries, markets and audiences usually results in significantly different reach level for PR distribution campaigns with the same PR budgets. |
| WHERE DID WE PUBLISH… Your press release has been published on, released via, submitted to, and appeared on EuropaWire, the Internet, Web, Search engines, the Blogosphere, News, News aggregators, Social media, etc. |
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| Site | URL |
| EuropaWire: | Press release page:
SABIO GROUP TAKES IT’S ‘DISRUPT’ CX PROGRAMME ACROSS EUROPE SABIO GROUP TAKES IT’S ‘DISRUPT’ CX PROGRAMME ACROSS EUROPE AMP Categories: https://europawire.es/markets/artificial-intelligence/ Tags: https://europawire.es/press-releases-tagged-with/abanca/ |
| Google: | https://www.google.com/search?hl=en&noj=1… |
| Google News: | https://www.google.com/search?q=… |
| Bing News: | https://www.bing.com/news/search?q=…… |
| Apple News: (To view this channel, open the link on an iPhone or iPad with iOS 9 or later or a Mac with macOS 10.14 or later and Apple News) |
https://apple.news/TgIdasElxRICK2SON_8eNPw |
| Yahoo Search: | http://search.yahoo.com/search?… |
| Bing Search: | http://www.bing.com/search?… |
| Blogosphere: | http://www.blogsearchengine.org/search.html?cx=… |
| Twitter: | https://twitter.com/europawire
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| Facebook: | https://www.facebook.com/EuropaWire |
| Instagram: | N/A |
| G+ | https://plus.google.com/+EuropaWire
Google+ (Google Plus) social network has been discontinued for consumers as of April 2, 2019 |
| Pinterest: | https://www.pinterest.com/europawire
https://www.pinterest.com/europawire/artificial-intelligence-ai/ |
| Flipboard: | https://flipboard.com/@europawire
https://flipboard.com/@europawire/europawire-t5lr53afy |
| crunchbase: | N/A |
| Paper.li: | https://paper.li/e-1431004197 |
| EPR INTERNET NEWS: | .
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| WHO DID WE TARGET… Countries, markets, verticals, audiences, interests, industries, categories, keywords, tags, etc. |
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| Countries: |
 United Kingdom
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| Language: | English |
| Regions, Metros, DMAs, Cities, Towns, etc.: | N/A |
| Industries: | Artificial Intelligence (AI), Banks, Business, Energy, Gas & Oil, Financial, Government, Infrastructure & Utilities, Insurance, International Trade, Investment, Retail, Technology, Telecom, Transportation & Logistics, Travel, etc. |
| Markets / Verticals: | Disrupt2025, CX, Customer Experience, Digital Transformation, Customer Service, Customer Experience, Artificial Intelligence, Contact Centre, etc. |
| Audiences: | Internet, search engines and social media users living/residing in United Kingdom using English language and with identified interests like Artificial Intelligence (AI), Banks, Business, Energy, Gas & Oil, Financial, Government, Infrastructure & Utilities, Insurance, International Trade, Investment, Retail, Technology, Telecom, Transportation & Logistics, Travel, Disrupt2025, CX, Customer Experience, Digital Transformation, Customer Service, Customer Experience, Artificial Intelligence, Contact Centre, etc. |
| Age: | N/A |
| Gender: | All |
| Interests: | Artificial Intelligence (AI), Banks, Business, Energy, Gas & Oil, Financial, Government, Infrastructure & Utilities, Insurance, International Trade, Investment, Retail, Technology, Telecom, Transportation & Logistics, Travel, Disrupt2025, CX, Customer Experience, Digital Transformation, Customer Service, Customer Experience, Artificial Intelligence, Contact Centre, etc. |
| Categories, Keywords, Tags: | Artificial Intelligence (AI), Banks, Business, Energy, Gas & Oil, Financial, Government, Infrastructure & Utilities, Insurance, International Trade, Investment, Retail, Technology, Telecom, Transportation & Logistics, Travel, ABANCA, Agora Managers Groupe, AI, artificial intelligence, automation, customer service, Disrupt2025, CX, Data Solutions, Delivering on the Promise, digital customer experience, digital transformation, Disrupt, Expert Services Partner, frontline staff, industry innovators, interactive workshops, La Casa del Lector, live demonstrations, London, Madrid, Paris, real-world case studies, Renfe, Sabio Group, Securitas Direct, strategic networking, Stuart Dorman, Tobacco Docks, transformation event, etc. |
| Platforms: | Desktop, mobile |
| WHO DID WE REACH OUT TO… Total targeted reach, social media reach, followers, subscribers, etc. |
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| Total generic reach: | 19,508 people (Mar 25, 2025 – Apr 3, 2025 ~ 11 days) |
| Total generic video views: | 0 people (Mar 25, 2025 – Apr 3, 2025 ~ 11 days) |
| Total targeted reach: | 38,113 people (Mar 25, 2025 – Apr 3, 2025 ~ 11 days) |
| Total targeted video views: | 0 people (Mar 25, 2025 – Apr 3, 2025 ~ 11 days) |
| Total reach: (generic + targeted) |
57,621 people (Mar 25, 2025 – Apr 3, 2025 ~ 11 days) |
| Cost per PR total reach: | €0.0051 |
| Who did we reach: | 38,113+ internet, search engines and social media users living/residing in United Kingdom using English language and with identified interests like Artificial Intelligence (AI), Banks, Business, Energy, Gas & Oil, Financial, Government, Infrastructure & Utilities, Insurance, International Trade, Investment, Retail, Technology, Telecom, Transportation & Logistics, Travel, Disrupt2025, CX, Customer Experience, Digital Transformation, Customer Service, Customer Experience, Artificial Intelligence, Contact Centre, etc. |
| Combined number of followers the PR reached out to: (Twitter, FB, G+, incl. re-tweets, likes, shares, etc.) |
29,230 |
| Cost per follower reach: | €0.010 |
| High profile European influencers reached: | 200+ (European/EU politicians, policy makers, government leaders, environmentalists, industrialists, bankers, financiers, c-level execs, top-level managers, professionals, consultants, analysts, investors, high networth individuals, etc.) |
| Cost per influencer reach: | €1.495 |
| Related accounts reached out with your PR message: (This may also include entities, individuals, accounts, etc. associated with your press release) |
SABIO GROUP x.com/sabiogroup STUART DORMAN, CHIEF INNOVATION OFFICER AT SABIO GROUP x.com/stuart_dorman DANIEL SEABORNE, MANAGING DIRECTOR FOR UK & SOUTH AFRICA AT SABIO GROUP uk.linkedin.com/in/danielseaborne GABRIEL RODRIGUEZ, MANAGING DIRECTOR FOR SABIO SPAIN es.linkedin.com/in/gabriel-rodriguez-seilhan-96695a7 HERVÉ RACINE, MANAGING DIRECTOR FOR SABIO FRANCE, ITALY AND MOROCCO linkedin.com/in/herv%C3%A9-racine-214492/ JOE O’BRIEN, HEAD OF COMMUNICATIONS AT SABIO GROUP x.com/PRJoeOB THE RETAIL TRUST facebook.com/retail.trust TRANSCOM linkedin.com/company/transcom/ RENTOKIL INITIAL facebook.com/rentokilpestcontrol NEWDAY linkedin.com/company/newday FLUTTER ENTERTAINMENT x.com/flutterent LEEDS BUILDING SOCIETY twitter.com/LeedsBS VOICEABILITY facebook.com/VoiceAbilityAdvocacy/ ABANCA x.com/somosABANCA RENFE facebook.com/Renfe SECURITAS DIRECT facebook.com/SecuritasDirect |
| Relevant entities, media outlets, editorial desks, journalists, bloggers, influencers, social media accounts, etc. reached out with your PR message: |
// TECH, MARKETING, ADVERTISING, MEDIA, ETC. GB Campaign @Campaignmag
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| WHO ENGAGED… PR title views and displays, PR reads, engagements, social media insights, analytics and metrics, mentions, interactions, likes, tweets/retweets, General Shareholders Meeting, Annual Report, Financial Statements, comments, replies, etc. |
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| PR title views/displays: (generic + targeted) |
57,621+ people |
| PR video views: (generic + targeted) |
0 people |
| Cost per PR title view: | €0.0051 |
| Cost per PR video view: | €0.00 |
| PR total reads: | 748* precisely targeted people read*** your press release (Mar 25, 2025 – Apr 3, 2025 ~ 11 days**) * The total PR reads number above is not final. It only covers the observed period for the PR distribution report, which is the active period of your PR campaign, which on itself depends on the PR distribution budget employed. The total number of people who will read your press release is highly likely to increase over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account. ** The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report. *** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, General Shareholders Meeting, Annual Report, Financial Statements, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, General Shareholders Meeting, Annual Report, Financial Statements, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible. |
| Cost per PR read: | €0.39 |
| PR title views / PR reads ratio: | 1.29% |
| Who read*** your press release: | 748 precisely targeted individuals living/residing in United Kingdom that speak/read English and are interested in and like Artificial Intelligence (AI), Banks, Business, Energy, Gas & Oil, Financial, Government, Infrastructure & Utilities, Insurance, International Trade, Investment, Retail, Technology, Telecom, Transportation & Logistics, Travel, Disrupt2025, CX, Customer Experience, Digital Transformation, Customer Service, Customer Experience, Artificial Intelligence, Contact Centre, etc.
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| PR shares: | 11 |
| PR likes: | 237 |
| PR G+: | N/A |
| PR LinkedIn: | 0 |
| PR tweets/re-tweets/likes: | 248 |
| PR Pinterest: | 15 |
| PR Flipboard: | 14 |
| PR reactions / comments: EuropaWire, Search engines, news, Blogosphere, social media, etc. |
1* * Please note that PR reactions and comments may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR reactions and comments, if any, may be included in future updates on this PR distribution report. |
| PR mentions: Third party mentions online as a result of your press release on EuropaWire. |
1* * Please note that PR mentions may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR mentions, if any, may be included in future updates on this PR distribution report. |
| INSIGHTS… PR insights, analyses, rates, averages, conclusions, etc. |
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| EXTEND… Extend PR distribution campaing to increase reach and engagement, etc. |
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| Extend PR campaign & reach: | Based on the PR distribution budget you choose from below, we’ll extend your existing PR distribution campaign for the same press release by using the same settings, preferences, targeting options, etc. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
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| GENERAL NOTES: |
Should you have any questions about this report, please contact us at info@europawire.eu.Many of the figures, numbers and values included in the PR distribution report above are not final. The current PR distribution report only covers the active period of your PR distribution campaign, which on itself depends on the PR distribution budget employed. Many of the numbers above are highly likely to increase and change over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account. Please note that while this PR distribution report is not behind secure page, it is not publicly accessible and unless you give the URL (the web address) away for other people to see it, there is no other way for somebody else to find it out on the Web. No sensitive, private or financial information, if ever made available to us, will ever be published in this report section. The information in this PR distribution report was factually accurate on the date of its last update (date shown above). This PR distribution report remains on EuropaWire website for historical purposes only. EuropaWire assumes no duty to update the information to reflect subsequent developments beyond the period of the active PR distribution campaign. Readers should not rely upon the information in this PR distribution report as current or accurate after date it was last updated on. To have an easy and quick access to this report page for further references, please consider bookmarking it. Thank you for releasing via EuropaWire. — Editorial Staff |