v.3.517
 TABLE OF CONTENT |
|
| 1) Table of content 2) Summary 3) Report details 4) Where did we publish on, release via and submit to… 5) Who did we target, where and how… 6) Who did we reach out to… 7) Who engaged… 8) Insights… 9) Extend… |
|
| REPORT SUMMARY |
|
| Overview: | The press release, titled «Netmore and Zenze Partner to Deploy LoRaWAN® Networks for Cargo and Asset Monitoring at Ports and Terminals Worldwide», ran from March 17–27, 2025 (11 days), with a distribution budget of €299. During this period, the campaign generated a total reach of 56,566 individuals, split into 38,663 targeted and 17,903 generic users, indicating an optimal reach level of about 31.4% relative to the budget.
The campaign was strategically targeted toward internet, search engine, and social media users in Europe (including Germany, France, Italy, UK, Sweden, and others), and surrounding markets (Russia, Turkey, Switzerland, Norway), interested in sectors such as infrastructure, logistics, telecommunications, IoT, asset tracking, and supply chain management. The campaign leveraged distribution channels across multiple platforms including EuropaWire, Google, Google News, Bing News, Apple News, Yahoo, Blogosphere, Twitter, Facebook, Pinterest, Flipboard, and Crunchbase, with prominent tagging across multiple logistics, IoT, and transportation-related categories. Social media efforts were notably successful, reaching 17,472 followers, with strong engagement through 146 tweets/re-tweets/likes, 137 likes, and additional shares on Pinterest (5) and Flipboard (6). However, LinkedIn engagement was absent. The campaign directly reached 200+ European high-profile influencers, yielding a cost efficiency of €1.495 per influencer. In terms of direct interactions with the press release content, 1,073 targeted reads were recorded, with a total cost-per-read of €0.27 and a title views-to-reads ratio of 1.89%. This suggests effective headline attraction but room to optimize reader engagement or targeting specificity. The engagement metrics overall were satisfactory, indicated by positive comparative scores («Reads vs. Budget» and «Engagement vs. Budget» showing high performance). However, the broad geographical and interest-based targeting slightly diluted the overall reach efficiency («Reach vs. Budget» at moderate levels). Insights and Recommendations:
The EuropaWire distribution campaign effectively delivered substantial visibility for Netmore and Zenze’s partnership, achieving strong audience targeting and significant social media traction. While general reach was solid, more precise audience segmentation could improve the proportion of engaged reads. Overall, the campaign represented a sound investment for raising industry awareness across targeted European markets. |
| REPORT DETAILS |
|
| PR Distribution Report ID: | 170320253007907671667345000 |
| PR Distribution Campaign ID: | 3007907671667345000 |
| Customer: | james@cracklepr.com |
| Email for Contacts: | james@cracklepr.com |
| Press Release: | Netmore and Zenze Partner to Deploy LoRaWAN® Networks for Cargo and Asset Monitoring at Ports and Terminals Worldwide  |
| Press Release language: | English |
| PR released on: | Mar 17, 2025 |
| Report started on: | Mar 17, 2025 |
| Report last updated on: | Mar 27, 2025* * Frequent updates on your PR distribution report are only done during the active period of your PR campaign. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. You’ll be notified via an email if such an update has been made in future on your PR distribution report. |
| PR campaign duration: The campaign duration depends on the PR distribution budget. |
(Mar 17, 2025 – Mar 27, 2025 ~ 11 days) |
| Is PR campaign active? The active period of your PR distribution campaign depends on the PR distribution budget. |
No. The active period of your PR distribution campaign is over*. Extend PR campaign & reach? * Even if the active period of your PR distribution campaign is over, your press release remains alive and is up and running on EuropaWire and all the places it has been published on, released via, submitted to and appeared on. The active period of your PR distribution campaign depends on the PR distribution budget and can be anything between one week and 30+ days if larger PR distribution budgets are used. During the active period of your PR distribution campaign, EuropaWire uses its news-wire platform and market insights to proactively engage in leveraging some of today’s most sophisticated and precise multi-channel targeting options available online to source and reach out to the audience that might be interested in and engage with your PR message based on your targeting preferences. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report. |
| PR report observed period: The observed period for the PR distribution report depends on the PR distribution campaign duration. |
(Mar 17, 2025 – Mar 27, 2025 ~ 11 days)* *The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report. |
| Report in progress: | No |
| Report is completed: | Yes |
| PR distribution budget: | €299 |
| Total reach: | 56,566+ (Mar 17, 2025 – Mar 27, 2025 ~ 11 days) |
| Reach level: Indicates how optimal your reach is versus the average for the PR distribution budget employed. |
 ~31.4%** Please note that while this indicator looks into how your reach performed towards the average for the same PR budget, targeting different countries, markets and audiences usually results in significantly different reach level for PR distribution campaigns with the same PR budgets. |
| WHERE DID WE PUBLISH… Your press release has been published on, released via, submitted to, and appeared on EuropaWire, the Internet, Web, Search engines, the Blogosphere, News, News aggregators, Social media, etc. |
|
| Site | URL |
| EuropaWire: | Press release page:
Categories: https://europawire.es/markets/denmark/ Tags: https://europawire.es/press-releases-tagged-with/analytics/ |
| Google: | https://www.google.com/search?hl=en&noj=1… |
| Google News: | https://www.google.com/search?q=… |
| Bing News: | https://www.bing.com/news/search?q=…… |
| Apple News: (To view this channel, open the link on an iPhone or iPad with iOS 9 or later or a Mac with macOS 10.14 or later and Apple News) |
https://apple.news/TgIdasElxRICK2SON_8eNPw |
| Yahoo Search: | http://search.yahoo.com/search?… |
| Bing Search: | http://www.bing.com/search?… |
| Blogosphere: | http://www.blogsearchengine.org/search.html?cx=… |
| Twitter: | https://twitter.com/europawire
|
| Facebook: | https://www.facebook.com/EuropaWire |
| Instagram: | N/A |
| G+ | https://plus.google.com/+EuropaWire
Google+ (Google Plus) social network has been discontinued for consumers as of April 2, 2019 |
| Pinterest: | https://www.pinterest.com/europawire
https://www.pinterest.com/europawire/energy-gas-oil/ |
| Flipboard: | https://flipboard.com/@europawire
https://flipboard.com/@europawire/europawire-t5lr53afy |
| crunchbase: | https://www.crunchbase.com/organization/netmore-c32b https://www.crunchbase.com/organization/zenze |
| Paper.li: | https://paper.li/e-1431004197 |
| EPR NEWS SITE: | . N/A . |
| WHO DID WE TARGET… Countries, markets, verticals, audiences, interests, industries, categories, keywords, tags, etc. |
|
| Countries: |  Germany (EU) France (EU) Italy (EU) Spain (EU) Netherlands (EU) Sweden (EU) Poland (EU) Belgium (EU) Austria (EU) Denmark (EU) Finland (EU) Greece (EU) Portugal (EU) Ireland (EU) Czech Republic (EU) Romania (EU) Hungary (EU) Slovakia (EU) Croatia (EU) Luxembourg (EU) Bulgaria (EU) Slovenia (EU) Lithuania (EU) Latvia (EU) Cyprus (EU) Estonia (EU) Malta (EU) United Kingdom Russia Turkey Switzerland Norway Ukraine Belarus Serbia Bosnia and Herzegovina Albania North Macedonia Moldova Montenegro Andorra Iceland Isle of Man Jersey Liechtenstein Monaco San Marino |
| Language: | English |
| Regions, Metros, DMAs, Cities, Towns, etc.: | N/A |
| Industries: | Infrastructure & Utilities, International Trade, Technology, Telecom, Transportation & Logistics, etc. |
| Markets / Verticals: | LoRaWAN, Internet of Things, IoT, Asset Tracking, Supply Chain, Cargo, etc. |
| Audiences: | Internet, search engines and social media users living/residing in Germany (EU), France (EU), Italy (EU), Spain (EU), Netherlands (EU), Sweden (EU), Poland (EU), Belgium (EU), Austria (EU), Denmark (EU), Finland (EU), Greece (EU), Portugal (EU), Ireland (EU), Czech Republic (EU), Romania (EU), Hungary (EU), Slovakia (EU), Croatia (EU), Luxembourg (EU), Bulgaria (EU), Slovenia (EU), Lithuania (EU), Latvia (EU), Cyprus (EU), Estonia (EU), Malta (EU), United Kingdom, Russia, Turkey, Switzerland, Norway, Ukraine, Belarus, Serbia, Bosnia and Herzegovina, Albania, North Macedonia, Moldova, Montenegro, Andorra, Iceland, Isle of Man, Jersey, Liechtenstein, Monaco, San Marino using English language and with identified interests like Infrastructure & Utilities, International Trade, Technology, Telecom, Transportation & Logistics, LoRaWAN, Internet of Things, IoT, Asset Tracking, Supply Chain, Cargo, etc. |
| Age: | N/A |
| Gender: | All |
| Interests: | Infrastructure & Utilities, International Trade, Technology, Telecom, Transportation & Logistics, LoRaWAN, Internet of Things, IoT, Asset Tracking, Supply Chain, Cargo, etc. |
| Categories, Keywords, Tags: | Infrastructure & Utilities, International Trade, Technology, Telecom, Transportation & Logistics, analytics, Asset Tracking, cargo, cargo monitoring, Cargo Visibility Network, cargo visibility services, CVN, data, data services, distribution centers, dry cargo, Internet of Things, IoT, IoT network, IoT networks, logistics, LoRaWAN, Netmore, Netmore Group, Ove Anebygd, Polar Structure, port logistics, port operations, ports, refrigerated cargo, SECURITY, Stephan Piworus, supply chain, supply chain digitalization, Supply Chain Management, surveillance, terminals, tracking, warehouses, wireless infrastructure, Zenze, etc. |
| Platforms: | Desktop, mobile |
| WHO DID WE REACH OUT TO… Total targeted reach, social media reach, followers, subscribers, etc. |
|
| Total generic reach: | 17,903 people (Mar 17, 2025 – Mar 27, 2025 ~ 11 days) |
| Total generic video views: | 0 people (Mar 17, 2025 – Mar 27, 2025 ~ 11 days) |
| Total targeted reach: | 38,663 people (Mar 17, 2025 – Mar 27, 2025 ~ 11 days) |
| Total targeted video views: | 0 people (Mar 17, 2025 – Mar 27, 2025 ~ 11 days) |
| Total reach: (generic + targeted) |
56,566 people (Mar 17, 2025 – Mar 27, 2025 ~ 11 days) |
| Cost per PR total reach: | €0.0052 |
| Who did we reach: | 38,663+ internet, search engines and social media users living/residing in Germany (EU), France (EU), Italy (EU), Spain (EU), Netherlands (EU), Sweden (EU), Poland (EU), Belgium (EU), Austria (EU), Denmark (EU), Finland (EU), Greece (EU), Portugal (EU), Ireland (EU), Czech Republic (EU), Romania (EU), Hungary (EU), Slovakia (EU), Croatia (EU), Luxembourg (EU), Bulgaria (EU), Slovenia (EU), Lithuania (EU), Latvia (EU), Cyprus (EU), Estonia (EU), Malta (EU), United Kingdom, Russia, Turkey, Switzerland, Norway, Ukraine, Belarus, Serbia, Bosnia and Herzegovina, Albania, North Macedonia, Moldova, Montenegro, Andorra, Iceland, Isle of Man, Jersey, Liechtenstein, Monaco, San Marino using English language and with identified interests like Infrastructure & Utilities, International Trade, Technology, Telecom, Transportation & Logistics, LoRaWAN, Internet of Things, IoT, Asset Tracking, Supply Chain, Cargo, etc. |
| Combined number of followers the PR reached out to: (Twitter, FB, G+, incl. re-tweets, likes, shares, etc.) |
17,472 |
| Cost per follower reach: | €0.017 |
| High profile European influencers reached: | 200+ (European/EU politicians, policy makers, government leaders, environmentalists, industrialists, bankers, financiers, c-level execs, top-level managers, professionals, consultants, analysts, investors, high networth individuals, etc.) |
| Cost per influencer reach: | €1.495 |
| Related accounts reached out with your PR message: (This may also include entities, individuals, accounts, etc. associated with your press release) |
NETMORE GROUP
twitter.com/netmore_ab ANDREAS STENHAGER, CCO OF NETMORE GROUP linkedin.com/in/andreas-stenhager-2966168 OVE ANEBYGD, CEO OF NETMORE GROUP linkedin.com/in/ove-anebygd-3244017 ZENZE N/A STEPHAN PIWORUS, CEO OF ZENZE linkedin.com/in/piworus/en |
| Relevant entities, media outlets, editorial desks, journalists, bloggers, influencers, social media accounts, etc. reached out with your PR message: | // TRANSPORT / LOGISTCS / SHIPPING, ETC.
ENGLISH LANGUAGE MARKETS (EUROPE) Motor Transport @Motor_Transport (X) FRENCH LANGUAGE MARKETS (EUROPE) Actu-TransLog @ActuTransLog (X) GERMAN LANGUAGE MARKETS (EUROPE) LOGISTIK HEUTE @LOGISTIK_HEUTE (X) SPANISH LANGUAGE MARKETS (EUROPE) @Diariodetransporte @Diariodetransp2 (X) ITALIAN LANGUAGE MARKETS (EUROPE) Trasporti-Italia @TrasportiItalia (X) OTHER LANGUAGE MARKETS (EUROPE) THE NETHERLANDS Martijn Graat @LogisticsMatter (X) DENMARK ShippingWatch @ShippingWatch (X) SWEDEN N/A GREECE Shipping Herald @Shipping_Herald (X) POLAND Transport Manager transport-manager.pl Media LOGISTYKA logistyka.net.pl Transport Publiczny transport-publiczny.pl Rynek Kolejowy rynek-kolejowy.pl Logistyka w Praktyce wnp.pl/logistyka/ Magazyn TSL tsl-biznes.pl naKolei.pl nakolei.pl
|
| WHO ENGAGED… PR title views and displays, PR reads, engagements, social media insights, analytics and metrics, mentions, interactions, likes, tweets/retweets, General Shareholders Meeting, Annual Report, Financial Statements, comments, replies, etc. |
|
| PR title views/displays: (generic + targeted) |
56,566+ people |
| PR video views: (generic + targeted) |
0 people |
| Cost per PR title view: | €0.0052 |
| Cost per PR video view: | €0.00 |
| PR total reads: | 1,073* precisely targeted people read*** your press release (Mar 17, 2025 – Mar 27, 2025 ~ 11 days**) * The total PR reads number above is not final. It only covers the observed period for the PR distribution report, which is the active period of your PR campaign, which on itself depends on the PR distribution budget employed. The total number of people who will read your press release is highly likely to increase over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account. ** The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report. *** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, General Shareholders Meeting, Annual Report, Financial Statements, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, General Shareholders Meeting, Annual Report, Financial Statements, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible. |
| Cost per PR read: | €0.27 |
| PR title views / PR reads ratio: | 1.89% |
| Who read*** your press release: | 1,073 precisely targeted individuals living/residing in Germany (EU), France (EU), Italy (EU), Spain (EU), Netherlands (EU), Sweden (EU), Poland (EU), Belgium (EU), Austria (EU), Denmark (EU), Finland (EU), Greece (EU), Portugal (EU), Ireland (EU), Czech Republic (EU), Romania (EU), Hungary (EU), Slovakia (EU), Croatia (EU), Luxembourg (EU), Bulgaria (EU), Slovenia (EU), Lithuania (EU), Latvia (EU), Cyprus (EU), Estonia (EU), Malta (EU), United Kingdom, Russia, Turkey, Switzerland, Norway, Ukraine, Belarus, Serbia, Bosnia and Herzegovina, Albania, North Macedonia, Moldova, Montenegro, Andorra, Iceland, Isle of Man, Jersey, Liechtenstein, Monaco, San Marino that speak/read English and are interested in and like Infrastructure & Utilities, International Trade, Technology, Telecom, Transportation & Logistics, LoRaWAN, Internet of Things, IoT, Asset Tracking, Supply Chain, Cargo, etc.
|
| PR shares: | 9 |
| PR likes: | 137 |
| PR G+: | N/A |
| PR LinkedIn: | 0 |
| PR tweets/re-tweets/likes: | 146 |
| PR Pinterest: | 5 |
| PR Flipboard: | 6 |
| PR reactions / comments: EuropaWire, Search engines, news, Blogosphere, social media, etc. |
0* * Please note that PR reactions and comments may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR reactions and comments, if any, may be included in future updates on this PR distribution report. |
| PR mentions: Third party mentions online as a result of your press release on EuropaWire. |
0* * Please note that PR mentions may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR mentions, if any, may be included in future updates on this PR distribution report. |
| INSIGHTS… PR insights, analyses, rates, averages, conclusions, etc. |
|
| Budget vs. target: |  |
| Reads vs. target: |  |
| Engagement vs. target: | |
| Reach vs. budget: | |
| Reads vs. budget: | |
| Engagement vs. budget: | |
| Reads vs. reach: | |
| Engagement vs. reads: | |
| Engagement vs. reach: | |
| Language vs. target: |  |
| Reads vs. language: | |
| Engagement vs. language: | |
| Title vs. audience: | |
| Title vs. target: | |
| Reads vs. title: | |
| EXTEND… Extend PR distribution campaing to increase reach and engagement, etc. |
|
| Extend PR campaign & reach: | Based on the PR distribution budget you choose from below, we’ll extend your existing PR distribution campaign for the same press release by using the same settings, preferences, targeting options, etc. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
|
| -END- | |
| GENERAL NOTES: |
Should you have any questions about this report, please contact us at info@europawire.eu.Many of the figures, numbers and values included in the PR distribution report above are not final. The current PR distribution report only covers the active period of your PR distribution campaign, which on itself depends on the PR distribution budget employed. Many of the numbers above are highly likely to increase and change over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account. Please note that while this PR distribution report is not behind secure page, it is not publicly accessible and unless you give the URL (the web address) away for other people to see it, there is no other way for somebody else to find it out on the Web. No sensitive, private or financial information, if ever made available to us, will ever be published in this report section. The information in this PR distribution report was factually accurate on the date of its last update (date shown above). This PR distribution report remains on EuropaWire website for historical purposes only. EuropaWire assumes no duty to update the information to reflect subsequent developments beyond the period of the active PR distribution campaign. Readers should not rely upon the information in this PR distribution report as current or accurate after date it was last updated on. To have an easy and quick access to this report page for further references, please consider bookmarking it. Thank you for releasing via EuropaWire. — Editorial Staff |