PR Distribution Report [300520191409287667190101038]

v.3.517

REPORT DETAILS
PR Distribution Report ID: 300520191409287667190101038
PR Distribution Campaign ID: 1409287667190101038
Customer: sraab@raabassociates.com
Email for Contacts: susan@cdpinstitute.org
Press Release: B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment
Press Release language: English
PR released on: May 30, 2019
Report started on: May 30, 2019
Report last updated on: Jun 28, 2019*

* Frequent updates on your PR distribution report are only done during the active period of your PR campaign. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. You’ll be notified via an email if such an update has been made in future on your PR distribution report.
PR campaign duration:
The campaign duration depends on the PR distribution budget.
(May 30, 2019 – Jun 26, 2019 ~ 27 days)
Is PR campaign active?
The active period of your PR distribution campaign depends on the PR distribution budget.
No. The active period of your PR distribution campaign is over*.

Extend PR campaign & reach?

* Even if the active period of your PR distribution campaign is over, your press release remains alive and is up and running on EuropaWire and all the places it has been published on, released via, submitted to and appeared on. The active period of your PR distribution campaign depends on the PR distribution budget and can be anything between one week and 30+ days if larger PR distribution budgets are used. During the active period of your PR distribution campaign, EuropaWire uses its news-wire platform and market insights to proactively engage in leveraging some of today’s most sophisticated and precise multi-channel targeting options available online to source and reach out to the audience that might be interested in and engage with your PR message based on your targeting preferences. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
PR report observed period:
The observed period for the PR distribution report depends on the PR distribution campaign duration.
(May 30, 2019 – Jun 26, 2019 ~ 27 days)*

*The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
Report in progress: No
Report is completed: Yes
PR distribution budget: €99
Total reach: 68,387+ (May 30, 2019 – Jun 26, 2019 ~ 27 days)
Reach level:
Indicates how optimal your reach is versus the average for the PR distribution budget employed.
Reach level~38%*

* Please note that while this indicator looks into how your reach performed towards the average for the same PR budget, targeting different countries, markets and audiences usually results in significantly different reach level for PR distribution campaigns with the same PR budgets.
TABLE OF CONTENT
1) Where did we publish on, release via and submit to…
2) Who did we target, where and how…
3) Who did we reach out to…
4) Who engaged…
5) Insights…
6) Extend…
WHERE DID WE PUBLISH…
Your press release has been published on, released via, submitted to, and appeared on EuropaWire, the Internet, Web, Search engines, the Blogosphere, News, News aggregators, Social media, etc.
Site URL
EuropaWire: Press release page:

B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment

Categories:

https://europawire.es/banks/
https://europawire.es/business/
https://europawire.es/education/
https://europawire.es/financial/
https://europawire.es/internet-online/
https://europawire.es/marketing/
https://europawire.es/media/
https://europawire.es/news/
https://europawire.es/retail/
https://europawire.es/technology/
https://europawire.es/telecom/
https://europawire.es/travel/

Tags:

https://europawire.es/press-releases-tagged-with/b2b-marketers/
https://europawire.es/press-releases-tagged-with/business-marketers/
https://europawire.es/press-releases-tagged-with/cdp/
https://europawire.es/press-releases-tagged-with/consumer-marketers/
https://europawire.es/press-releases-tagged-with/crm/
https://europawire.es/press-releases-tagged-with/customer/
https://europawire.es/press-releases-tagged-with/customer-data-platform/
https://europawire.es/press-releases-tagged-with/customer-data-platform-deployment/
https://europawire.es/press-releases-tagged-with/customer-data-platform-institute/
https://europawire.es/press-releases-tagged-with/cx/
https://europawire.es/press-releases-tagged-with/data/
https://europawire.es/press-releases-tagged-with/david-raab/
https://europawire.es/press-releases-tagged-with/dmp/
https://europawire.es/press-releases-tagged-with/marketing-2/
https://europawire.es/press-releases-tagged-with/martech/

Google: https://www.google.com/search?hl=en&noj=1
Google News: https://www.google.com/search?q=
Bing News: https://www.bing.com/news/search?q=…
Apple News:
(To view this channel open the link on an iPad, iPhone, or iPod touch with iOS 9 or later and Apple News)
https://apple.news/TgIdasElxRICK2SON_8eNPw
Yahoo Search: http://search.yahoo.com/search?…
Bing Search: http://www.bing.com/search?…
Blogosphere: http://www.blogsearchengine.org/search.html?cx=
Twitter: https://twitter.com/europawire

B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment https://europawire.es/b2b-marketers-catching-up-with-consumer-marketers-in-customer-data-platform-deployment-2168744651/eu-press-release/2019/05/30/ #CRM #customer #data #marketing #CDP #DMP #CX #martech

https://twitter.com/europawire/status/1134160946522402817
https://t.co/Zlwl3EU82B
https://twitter.com/hashtag/CRM?src=hash
https://twitter.com/hashtag/customer?src=hash
https://twitter.com/hashtag/data?src=hash
https://twitter.com/hashtag/marketing?src=hash
https://twitter.com/hashtag/CDP?src=hash
https://twitter.com/hashtag/DMP?src=hash
https://twitter.com/hashtag/CX?src=hash
https://twitter.com/hashtag/martech?src=hash
https://t.co/midDJ5VGpj
https://twitter.com/search?q=place%3A8658fa74aeae770e
https://twitter.com/Jamieoffpageseo
https://twitter.com/thfcrue
https://twitter.com/Joanados_santos
https://twitter.com/thfcesv2
https://twitter.com/tchol_18
https://twitter.com/YvonneOShea9
https://twitter.com/EsquiviasGodino
https://twitter.com/simona18999
https://twitter.com/ebralatss
https://twitter.com/CDPInstitute
https://twitter.com/draab

CDP Institute Global Member Survey 2019: Business #marketers are catching up with consumer marketers in Customer Data Platform deployments https://europawire.es/b2b-marketers-catching-up-with-consumer-marketers-in-customer-data-platform-deployment-2168744651/eu-press-release/2019/05/30/ #CRM #customer #data #marketing #CDP #DMP #CX #martech

https://twitter.com/europawire/status/1134162566022926338
https://twitter.com/hashtag/marketers?src=hash
https://t.co/Zlwl3EU82B
https://twitter.com/hashtag/CRM?src=hash
https://twitter.com/hashtag/customer?src=hash
https://twitter.com/hashtag/data?src=hash
https://twitter.com/hashtag/marketing?src=hash
https://twitter.com/hashtag/CDP?src=hash
https://twitter.com/hashtag/DMP?src=hash
https://twitter.com/hashtag/CX?src=hash
https://twitter.com/hashtag/martech?src=hash
https://t.co/hy5gLw351Y
https://twitter.com/search?q=place%3A8658fa74aeae770e
https://twitter.com/MarikhAtarud
https://twitter.com/Jose_Dragon_911
https://twitter.com/Alejandral5pez
https://twitter.com/Mohamme31513245
https://twitter.com/simona18999
https://twitter.com/Drake2253918601
https://twitter.com/CraySaki
https://twitter.com/Nikola67746402
https://twitter.com/eprnetwork
https://twitter.com/draab

CDP Institute Global Member Survey 2019: 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business https://europawire.es/b2b-marketers-catching-up-with-consumer-marketers-in-customer-data-platform-deployment-2168744651/eu-press-release/2019/05/30/ #CRM #customer #data #marketing #CDP #DMP #CX #martech

https://twitter.com/europawire/status/1134166443766026241
https://t.co/Zlwl3EU82B
https://twitter.com/hashtag/CRM?src=hash
https://twitter.com/hashtag/customer?src=hash
https://twitter.com/hashtag/data?src=hash
https://twitter.com/hashtag/marketing?src=hash
https://twitter.com/hashtag/CDP?src=hash
https://twitter.com/hashtag/DMP?src=hash
https://twitter.com/hashtag/CX?src=hash
https://twitter.com/hashtag/martech?src=hash
https://t.co/1MgciMsx5E
https://twitter.com/search?q=place%3A8658fa74aeae770e
https://twitter.com/kevinveratto
https://twitter.com/jager_jawahar
https://twitter.com/Gqthy
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/CDPInstitute
https://twitter.com/draab

CDP Institute Global Member Survey 2019: 34% of the #B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands https://europawire.es/b2b-marketers-catching-up-with-consumer-marketers-in-customer-data-platform-deployment-2168744651/eu-press-release/2019/05/30/ #CRM #customer #data #marketing #CDP #DMP #CX #martech

https://twitter.com/europawire/status/1134166951406854144
https://twitter.com/hashtag/B2B?src=hash
https://t.co/Zlwl3EU82B
https://twitter.com/hashtag/CRM?src=hash
https://twitter.com/hashtag/customer?src=hash
https://twitter.com/hashtag/data?src=hash
https://twitter.com/hashtag/marketing?src=hash
https://twitter.com/hashtag/CDP?src=hash
https://twitter.com/hashtag/DMP?src=hash
https://twitter.com/hashtag/CX?src=hash
https://twitter.com/hashtag/martech?src=hash
https://t.co/RQa5yhF4NW
https://twitter.com/search?q=place%3A8658fa74aeae770e
https://twitter.com/kevinveratto
https://twitter.com/adamson_daisy
https://twitter.com/Crille_88
https://twitter.com/CosmoWolf89
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/CDPInstitute
https://twitter.com/draab

CDP Institute Global Member Survey 2019: Business #marketers are more likely than consumer marketers to rely on #CRM or #marketing #automation systems to unify their customer data (22% vs 8%) https://europawire.es/b2b-marketers-catching-up-with-consumer-marketers-in-customer-data-platform-deployment-2168744651/eu-press-release/2019/05/30/ #customer #data #CDP #DMP #CX #martech

https://twitter.com/europawire/status/1134167693324619777
https://twitter.com/hashtag/marketers?src=hash
https://twitter.com/hashtag/CRM?src=hash
https://twitter.com/hashtag/marketing?src=hash
https://twitter.com/hashtag/automation?src=hash
https://t.co/Zlwl3EU82B
https://twitter.com/hashtag/customer?src=hash
https://twitter.com/hashtag/data?src=hash
https://twitter.com/hashtag/CDP?src=hash
https://twitter.com/hashtag/DMP?src=hash
https://twitter.com/hashtag/CX?src=hash
https://twitter.com/hashtag/martech?src=hash
https://t.co/H1c0lRmffu
https://twitter.com/search?q=place%3A8658fa74aeae770e
https://twitter.com/Crille_88
https://twitter.com/madoo92
https://twitter.com/noikeanolife
https://twitter.com/AJTrxcey
https://twitter.com/eprnetwork
https://twitter.com/europawire

CDP Institute Global Member Survey 2019: Business #marketers using #CRM or #marketing #automation in this way have below-average satisfaction with their #martech investments https://europawire.es/b2b-marketers-catching-up-with-consumer-marketers-in-customer-data-platform-deployment-2168744651/eu-press-release/2019/05/30/ #customer #data #CDP #DMP #CX

https://twitter.com/europawire/status/1134171864597749760
https://twitter.com/hashtag/marketers?src=hash
https://twitter.com/hashtag/CRM?src=hash
https://twitter.com/hashtag/marketing?src=hash
https://twitter.com/hashtag/automation?src=hash
https://twitter.com/hashtag/martech?src=hash
https://t.co/Zlwl3EU82B
https://twitter.com/hashtag/customer?src=hash
https://twitter.com/hashtag/data?src=hash
https://twitter.com/hashtag/CDP?src=hash
https://twitter.com/hashtag/DMP?src=hash
https://twitter.com/hashtag/CX?src=hash
https://t.co/S6zmu1gI2U
https://twitter.com/search?q=place%3A8658fa74aeae770e
https://twitter.com/ROBIN27674652
https://twitter.com/adamson_daisy
https://twitter.com/jager_jawahar
https://twitter.com/PaddyBarry12
https://twitter.com/NKienig
https://twitter.com/flowerboy
https://twitter.com/eprnetwork
https://twitter.com/europawire

CDP Institute Global Member Survey 2019: CDP users have higher satisfaction than non-users among both business and consumer marketers https://europawire.es/b2b-marketers-catching-up-with-consumer-marketers-in-customer-data-platform-deployment-2168744651/eu-press-release/2019/05/30/ #CRM #customer #data #marketing #CDP #DMP #CX #martech

https://twitter.com/europawire/status/1134172494351544325
https://t.co/Zlwl3EU82B
https://twitter.com/hashtag/CRM?src=hash
https://twitter.com/hashtag/customer?src=hash
https://twitter.com/hashtag/data?src=hash
https://twitter.com/hashtag/marketing?src=hash
https://twitter.com/hashtag/CDP?src=hash
https://twitter.com/hashtag/DMP?src=hash
https://twitter.com/hashtag/CX?src=hash
https://twitter.com/hashtag/martech?src=hash
https://t.co/C6LWmJ0u5t
https://twitter.com/search?q=place%3A8658fa74aeae770e
https://twitter.com/deanna_troy
https://twitter.com/ImChrisSmalling
https://twitter.com/cfc_zak
https://twitter.com/Jamieoffpageseo
https://twitter.com/Crille_88
https://twitter.com/BrunaLiliana4
https://twitter.com/FrancescaSbard1
https://twitter.com/abixaira
https://twitter.com/noor48328352

A free copy of the complete CDP Institute Global Member Survey 2019 is available at https://lp.cdpinstitute.venntive.com/DL2066-CDPI-Industry-Survey-2019 #CRM #customer #data #marketing #CDP #DMP #CX #martech

https://twitter.com/europawire/status/1134173174424322048
https://t.co/ROdMvIButT
https://twitter.com/hashtag/CRM?src=hash
https://twitter.com/hashtag/customer?src=hash
https://twitter.com/hashtag/data?src=hash
https://twitter.com/hashtag/marketing?src=hash
https://twitter.com/hashtag/CDP?src=hash
https://twitter.com/hashtag/DMP?src=hash
https://twitter.com/hashtag/CX?src=hash
https://twitter.com/hashtag/martech?src=hash
https://t.co/PwxduICDZB
https://twitter.com/search?q=place%3A8658fa74aeae770e
https://twitter.com/bodart_oceane
https://twitter.com/Crille_88
https://twitter.com/PaddyBarry12
https://twitter.com/wundertrick
https://twitter.com/RezinoMC
https://twitter.com/__Kosso
https://twitter.com/FrancescaSbard1
https://twitter.com/ArKoK_lol
https://twitter.com/myke_real

CDP Institute Global Member Survey 2019: consumer marketers have more fragmented data than B2B marketers, with 62% reporting many disconnected systems compared with 48% of B2B marketers https://europawire.es/b2b-marketers-catching-up-with-consumer-marketers-in-customer-data-platform-deployment-2168744651/eu-press-release/2019/05/30/ #CRM #customer #data #marketing #CDP #DMP #CX #martech

https://twitter.com/europawire/status/1134173544726839297
https://t.co/Zlwl3EU82B
https://twitter.com/hashtag/CRM?src=hash
https://twitter.com/hashtag/customer?src=hash
https://twitter.com/hashtag/data?src=hash
https://twitter.com/hashtag/marketing?src=hash
https://twitter.com/hashtag/CDP?src=hash
https://twitter.com/hashtag/DMP?src=hash
https://twitter.com/hashtag/CX?src=hash
https://twitter.com/hashtag/martech?src=hash
https://t.co/YGiUGDxYMt
https://twitter.com/search?q=place%3A8658fa74aeae770e
https://twitter.com/Gqthy
https://twitter.com/eprnetwork
https://twitter.com/europawire

#CDP Institute Global Member Survey 2019: inability to assemble unified #customer #data is the most-cited obstacle to using customer data well, listed by 63% of respondents compared with incapable delivery systems (54%) or inaccessible source data (47%) https://europawire.es/b2b-marketers-catching-up-with-consumer-marketers-in-customer-data-platform-deployment-2168744651/eu-press-release/2019/05/30

https://twitter.com/europawire/status/1134177155305418752
https://twitter.com/hashtag/CDP?src=hash
https://twitter.com/hashtag/customer?src=hash
https://twitter.com/hashtag/data?src=hash
https://t.co/tj0E7gR2ig
https://t.co/YMN6RRynTc
https://twitter.com/search?q=place%3A8658fa74aeae770e
https://twitter.com/joaopedronetoco
https://twitter.com/alishokrollahi2
https://twitter.com/eprnetwork
https://twitter.com/europawire

#CDP Institute Global Member Survey 2019: unified customer view is the most important #CDP benefit, listed by 86% of respondents. Many fewer cited applications such as predictive modeling (59%), message selection (49%) or cross-channel orchestration (49%) https://europawire.es/b2b-marketers-catching-up-with-consumer-marketers-in-customer-data-platform-deployment-2168744651/eu-press-release/2019/05/30/

https://twitter.com/europawire/status/1134178398442532864
https://twitter.com/hashtag/CDP?src=hash
https://twitter.com/hashtag/CDP?src=hash
https://t.co/Zlwl3EU82B
https://t.co/iUvGRAUE9h
https://twitter.com/search?q=place%3A8658fa74aeae770e
https://twitter.com/thfcrue
https://twitter.com/Crille_88
https://twitter.com/eprnetwork
https://twitter.com/europawire

CDP Institute Global Member Survey 2019: CDP users have higher satisfaction than non-users among both business and consumer marketers https://www.eprinternetnews.com/2019/05/31/cdp-institute-global-member-survey-2019-cdp-users-have-higher-satisfaction-than-non-users-among-both-business-and-consumer-marketers/ … #CRM #customer #data #marketing #CDP #DMP #CX #martech

https://twitter.com/eprnetwork/status/1134406855076306944
https://t.co/yd3gut76RY
https://twitter.com/hashtag/CRM?src=hash
https://twitter.com/hashtag/customer?src=hash
https://twitter.com/hashtag/data?src=hash
https://twitter.com/hashtag/marketing?src=hash
https://twitter.com/hashtag/CDP?src=hash
https://twitter.com/hashtag/DMP?src=hash
https://twitter.com/hashtag/CX?src=hash
https://twitter.com/hashtag/martech?src=hash

Facebook: https://www.facebook.com/EuropaWire

B2B MARKETERS CATCHING UP WITH CONSUMER MARKETERS IN CUSTOMER DATA PLATFORM DEPLOYMENT

https://www.facebook.com/EuropaWire/posts/1709464772532307
https://www.facebook.com/hashtag/crm
https://www.facebook.com/hashtag/customer
https://www.facebook.com/hashtag/data
https://www.facebook.com/hashtag/marketing
https://www.facebook.com/hashtag/cdp
https://www.facebook.com/hashtag/dmp
https://www.facebook.com/hashtag/cx
https://www.facebook.com/hashtag/martech
https://www.facebook.com/EuropaWire/photos/a.450468198431977/1709464179199033

CDP INSTITUTE GLOBAL MEMBER SURVEY 2019: BUSINESS #MARKETERS ARE CATCHING UP WITH CONSUMER MARKETERS IN CUSTOMER DATA PLATFORM DEPLOYMENTS

https://www.facebook.com/EuropaWire/posts/1709465582532226
https://www.facebook.com/hashtag/crm
https://www.facebook.com/hashtag/customer
https://www.facebook.com/hashtag/data
https://www.facebook.com/hashtag/marketing
https://www.facebook.com/hashtag/cdp
https://www.facebook.com/hashtag/dmp
https://www.facebook.com/hashtag/cx
https://www.facebook.com/hashtag/martech
https://www.facebook.com/EuropaWire/photos/a.450468198431977/1709464179199033

CDP INSTITUTE GLOBAL MEMBER SURVEY 2019: 41% OF COMPANIES SELLING TO CONSUMERS ARE IN THE PROCESS OF DEPLOYING A CDP, COMPARED WITH JUST 19% OF COMPANIES SELLING TO BUSINESS

https://www.facebook.com/EuropaWire/posts/1709466089198842
https://www.facebook.com/hashtag/crm
https://www.facebook.com/hashtag/customer
https://www.facebook.com/hashtag/data
https://www.facebook.com/hashtag/marketing
https://www.facebook.com/hashtag/cdp
https://www.facebook.com/hashtag/dmp
https://www.facebook.com/hashtag/cx
https://www.facebook.com/hashtag/martech
https://www.facebook.com/EuropaWire/photos/a.450468198431977/1709464179199033

CDP INSTITUTE GLOBAL MEMBER SURVEY 2019: 34% OF THE #B2B COMPANIES PLAN TO START DEPLOYMENT WITHIN THE NEXT TWELVE MONTHS, COMPARED TO ONLY 19% OF CONSUMER BRANDS

https://www.facebook.com/EuropaWire/posts/1709466522532132
https://www.facebook.com/hashtag/crm
https://www.facebook.com/hashtag/customer
https://www.facebook.com/hashtag/data
https://www.facebook.com/hashtag/marketing
https://www.facebook.com/hashtag/cdp
https://www.facebook.com/hashtag/dmp
https://www.facebook.com/hashtag/cx
https://www.facebook.com/hashtag/martech
https://www.facebook.com/EuropaWire/photos/a.450468198431977/1709464179199033

CDP INSTITUTE GLOBAL MEMBER SURVEY 2019: BUSINESS #MARKETERS ARE MORE LIKELY THAN CONSUMER MARKETERS TO RELY ON #CRM OR #MARKETING #AUTOMATION SYSTEMS TO UNIFY THEIR CUSTOMER DATA (22% VS 8%)

https://www.facebook.com/EuropaWire/posts/1709467162532068
https://www.facebook.com/hashtag/crm
https://www.facebook.com/hashtag/customer
https://www.facebook.com/hashtag/data
https://www.facebook.com/hashtag/marketing
https://www.facebook.com/hashtag/cdp
https://www.facebook.com/hashtag/dmp
https://www.facebook.com/hashtag/cx
https://www.facebook.com/hashtag/martech
https://www.facebook.com/EuropaWire/photos/a.450468198431977/1709464179199033

CDP INSTITUTE GLOBAL MEMBER SURVEY 2019: BUSINESS #MARKETERS USING #CRM OR #MARKETING #AUTOMATION IN THIS WAY HAVE BELOW-AVERAGE SATISFACTION WITH THEIR #MARTECH INVESTMENTS

https://www.facebook.com/EuropaWire/posts/1709467792532005
https://www.facebook.com/hashtag/crm
https://www.facebook.com/hashtag/customer
https://www.facebook.com/hashtag/data
https://www.facebook.com/hashtag/marketing
https://www.facebook.com/hashtag/cdp
https://www.facebook.com/hashtag/dmp
https://www.facebook.com/hashtag/cx
https://www.facebook.com/hashtag/martech
https://www.facebook.com/EuropaWire/photos/a.450468198431977/1709464179199033

CDP INSTITUTE GLOBAL MEMBER SURVEY 2019: CDP USERS HAVE HIGHER SATISFACTION THAN NON-USERS AMONG BOTH BUSINESS AND CONSUMER MARKETERS

https://www.facebook.com/EuropaWire/posts/1709468109198640
https://www.facebook.com/hashtag/crm
https://www.facebook.com/hashtag/customer
https://www.facebook.com/hashtag/data
https://www.facebook.com/hashtag/marketing
https://www.facebook.com/hashtag/cdp
https://www.facebook.com/hashtag/dmp
https://www.facebook.com/hashtag/cx
https://www.facebook.com/hashtag/martech
https://www.facebook.com/EuropaWire/photos/a.450468198431977/1709464179199033

A FREE COPY OF THE COMPLETE CDP INSTITUTE GLOBAL MEMBER SURVEY 2019 IS AVAILABLE AT

https://www.facebook.com/EuropaWire/posts/1709468949198556
https://www.facebook.com/hashtag/crm
https://www.facebook.com/hashtag/customer
https://www.facebook.com/hashtag/data
https://www.facebook.com/hashtag/marketing
https://www.facebook.com/hashtag/cdp
https://www.facebook.com/hashtag/dmp
https://www.facebook.com/hashtag/cx
https://www.facebook.com/hashtag/martech
https://www.facebook.com/EuropaWire/photos/a.450468198431977/1709464179199033

CDP INSTITUTE GLOBAL MEMBER SURVEY 2019: CONSUMER MARKETERS HAVE MORE FRAGMENTED DATA THAN B2B MARKETERS, WITH 62% REPORTING MANY DISCONNECTED SYSTEMS COMPARED WITH 48% OF B2B MARKETERS

https://www.facebook.com/EuropaWire/posts/1709469419198509
https://www.facebook.com/hashtag/crm
https://www.facebook.com/hashtag/customer
https://www.facebook.com/hashtag/data
https://www.facebook.com/hashtag/marketing
https://www.facebook.com/hashtag/cdp
https://www.facebook.com/hashtag/dmp
https://www.facebook.com/hashtag/cx
https://www.facebook.com/hashtag/martech
https://www.facebook.com/EuropaWire/photos/a.450468198431977/1709464179199033

#CDP INSTITUTE GLOBAL MEMBER SURVEY 2019: INABILITY TO ASSEMBLE UNIFIED #CUSTOMER #DATA IS THE MOST-CITED OBSTACLE TO USING CUSTOMER DATA WELL, LISTED BY 63% OF RESPONDENTS COMPARED WITH INCAPABLE DELIVERY SYSTEMS (54%) OR INACCESSIBLE SOURCE DATA (47%)

https://www.facebook.com/EuropaWire/posts/1709469815865136
https://www.facebook.com/hashtag/crm
https://www.facebook.com/hashtag/customer
https://www.facebook.com/hashtag/data
https://www.facebook.com/hashtag/marketing
https://www.facebook.com/hashtag/cdp
https://www.facebook.com/hashtag/dmp
https://www.facebook.com/hashtag/cx
https://www.facebook.com/hashtag/martech
https://www.facebook.com/EuropaWire/photos/a.450468198431977/1709464179199033

#CDP INSTITUTE GLOBAL MEMBER SURVEY 2019: UNIFIED CUSTOMER VIEW IS THE MOST IMPORTANT #CDP BENEFIT, LISTED BY 86% OF RESPONDENTS. MANY FEWER CITED APPLICATIONS SUCH AS PREDICTIVE MODELING (59%), MESSAGE SELECTION (49%) OR CROSS-CHANNEL ORCHESTRATION (49%)

https://www.facebook.com/EuropaWire/posts/1709470342531750
https://www.facebook.com/hashtag/crm
https://www.facebook.com/hashtag/customer
https://www.facebook.com/hashtag/data
https://www.facebook.com/hashtag/marketing
https://www.facebook.com/hashtag/cdp
https://www.facebook.com/hashtag/dmp
https://www.facebook.com/hashtag/cx
https://www.facebook.com/hashtag/martech
https://www.facebook.com/EuropaWire/photos/a.450468198431977/1709464179199033

Instagram: N/A
G+ https://plus.google.com/+EuropaWire

Google+ (Google Plus) social network has been discontinued for consumers as of April 2, 2019

Pinterest: https://www.pinterest.com/europawire

https://www.pinterest.com/europawire/education/
https://www.pinterest.com/europawire/financial/
https://www.pinterest.com/europawire/healthcare/
https://www.pinterest.com/europawire/infrastructure-utilities/
https://www.pinterest.com/europawire/internet-online/
https://www.pinterest.com/europawire/management/
https://www.pinterest.com/europawire/marketing/
https://www.pinterest.com/europawire/small-business/
https://www.pinterest.com/europawire/technology/
https://www.pinterest.com/europawire/telecom/
https://www.pinterest.com/europawire/travel/
https://www.pinterest.com/pin/399413060702282255/
https://www.pinterest.com/pin/399413060702282256/
https://www.pinterest.com/pin/399413060702282258/
https://www.pinterest.com/pin/399413060702282259/
https://www.pinterest.com/pin/399413060702282263/
https://www.pinterest.com/pin/399413060702282264/
https://www.pinterest.com/pin/399413060702282266/
https://www.pinterest.com/pin/399413060702282268/
https://www.pinterest.com/pin/399413060702282269/
https://www.pinterest.com/pin/399413060702282270/
https://www.pinterest.com/pin/399413060702282272/

https://www.pinterest.com/pin/399413060701572254/» target=»_blank» rel=»noopener noreferrer»>https://www.pinterest.com/pin/399413060701572254/

Flipboard: https://flipboard.com/@europawire

https://flipboard.com/@europawire/europawire-t5lr53afy
https://flipboard.com/@europawire/education-9hem7i5iy
https://flipboard.com/@europawire/financial-714l810by
https://flipboard.com/@europawire/healthcare-vkgkndpcy
https://flipboard.com/@europawire/infrastructure-%26-utilities-nknsj0v9y
https://flipboard.com/@europawire/internet-%26-online-enhn8ghjy
https://flipboard.com/@europawire/management-h3lb3d1gy
https://flipboard.com/@europawire/marketing-3vmip9ity
https://flipboard.com/@europawire/small-business-ne31f1rgy
https://flipboard.com/@europawire/technology-nae4rbdey
https://flipboard.com/@europawire/telecom-8vmr5qaoy
https://flipboard.com/@europawire/travel-nqt1cllay

crunchbase: N/A
Paper.li: https://paper.li/e-1431004197
EPR INTERNET NEWS: https://www.eprinternetnews.com/2019/05/31/cdp-institute-global-member-survey-2019-cdp-users-have-higher-satisfaction-than-non-users-among-both-business-and-consumer-marketers/
https://www.eprinternetnews.com/category/advertising/
https://www.eprinternetnews.com/category/b2b/
https://www.eprinternetnews.com/category/database/
https://www.eprinternetnews.com/category/ecommerce/
https://www.eprinternetnews.com/category/internet/
https://www.eprinternetnews.com/category/online/
https://www.eprinternetnews.com/category/services/
https://www.eprinternetnews.com/category/web/
https://www.eprinternetnews.com/category/web-marketing/
https://www.eprinternetnews.com/tag/b2b-marketers/
https://www.eprinternetnews.com/tag/business-marketers/
https://www.eprinternetnews.com/tag/cdp/
https://www.eprinternetnews.com/tag/consumer-marketers/
https://www.eprinternetnews.com/tag/crm/
https://www.eprinternetnews.com/tag/customer/
https://www.eprinternetnews.com/tag/customer-data-platform/
https://www.eprinternetnews.com/tag/customer-data-platform-deployment/
https://www.eprinternetnews.com/tag/customer-data-platform-institute/
https://www.eprinternetnews.com/tag/cx/
https://www.eprinternetnews.com/tag/data/
https://www.eprinternetnews.com/tag/david-raab/
https://www.eprinternetnews.com/tag/dmp/
https://www.eprinternetnews.com/tag/marketing/
https://www.eprinternetnews.com/tag/martech/
https://www.eprinternetnews.com/tag/martech-crm/
WHO DID WE TARGET…
Countries, markets, verticals, audiences, interests, industries, categories, keywords, tags, etc.
Countries: Germany (EU)
France (EU)
United Kingdom (EU)
Italy (EU)
Spain (EU)
Netherlands (EU)
Sweden (EU)
Poland (EU)
Belgium (EU)
Austria (EU)
Denmark (EU)
Finland (EU)
Greece (EU)
Portugal (EU)
Ireland (EU)
Czech Republic (EU)
Romania (EU)
Hungary (EU)
Russia
Switzerland
Norway
Iceland
Language: English
Regions, Metros, DMAs, Cities, Towns, etc.: London, Paris, Amsterdam, Berlin, Cologne, Hamburg, Milan, Rome, Madrid, Brussels
Industries: Technology, Banks, Business, Education, Internet & Online, Marketing, Media, Retail, Financial, Telecom, Travel, etc.
Markets / Verticals: CRM, CDP, DMP, CX, martech, etc.
Audiences: Internet, search engines and social media users living/residing in Germany (EU), France (EU), United Kingdom (EU), Italy (EU), Spain (EU), Netherlands (EU), Belgium (EU), Sweden (EU), Poland (EU), Austria (EU), Denmark (EU), Finland (EU), Greece (EU), Portugal (EU), Ireland (EU), Czech Republic (EU), Romania (EU), Hungary (EU), Russia, Switzerland, Norway, Iceland using English language and with identified interests like CRM, customer, data, platform, marketing, CDP, DMP, CX, martech, etc.
Age: N/A
Gender: All
Interests: CRM, customer, data, platform, marketing, CDP, DMP, CX, martech, etc.
Categories, Keywords, Tags: Technology, Banks, Business, Education, Internet & Online, Marketing, Media, Retail, Financial, Telecom, Travel, B2B Marketers, Business marketers, CDP, Consumer Marketers, CRM, customer, Customer Data Platform, Customer Data Platform Deployment, Customer Data Platform Institute, CX, data, David Raab, DMP, marketing, martech, etc.
Platforms: Desktop, mobile
WHO DID WE REACH OUT TO…
Total targeted reach, social media reach, followers, subscribers, etc.
Total generic reach: 36,359 people (May 30, 2019 – Jun 26, 2019 ~ 27 days)
Total generic video views: 0 people (May 30, 2019 – Jun 26, 2019 ~ 27 days)
Total targeted reach: 32,028 people (May 30, 2019 – Jun 26, 2019 ~ 27 days)
Total targeted video views: 0 people (May 30, 2019 – Jun 26, 2019 ~ 27 days)
Total reach:
(generic + targeted)
68,387 people (May 30, 2019 – Jun 26, 2019 ~ 27 days)
Cost per PR total reach: €0.0014
Who did we reach: 32,028+ internet, search engines and social media users living/residing in Germany (EU), France (EU), United Kingdom (EU), Italy (EU), Spain (EU), Netherlands (EU), Belgium (EU), Sweden (EU), Poland (EU), Austria (EU), Denmark (EU), Finland (EU), Greece (EU), Portugal (EU), Ireland (EU), Czech Republic (EU), Romania (EU), Hungary (EU), Russia, Switzerland, Norway, Iceland using English language and with identified interests like CRM, customer, data, platform, marketing, CDP, DMP, CX, martech, etc.
Combined number of followers the PR reached out to:
(Twitter, FB, G+, incl. re-tweets, likes, shares, etc.)
65,607+
Cost per follower reach: €0.0015
High profile European influencers reached: 200+

(European/EU politicians, policy makers, government leaders, environmentalists, industrialists, bankers, financiers, c-level execs, top-level managers, professionals, consultants, analysts, investors, high networth individuals, etc.)
Cost per influencer reach: €0.495
Related accounts reached out with your PR message:
(This may also include entities, individuals, accounts, etc. associated with your press release)
CDP INSTITUTE

@cdpinstitute
+104101924314139990034
@customer-data-platform-institute (linkedin)

DAVID RAAB

@draab

Relevant entities, media outlets, editorial desks, journalists, bloggers, influencers, social media accounts, etc. reached out with your PR message: Campaign
Campaign: Media
CampaignTechUK
The Drum
Marketing Week
Jez Walters
DigitalMarketingMag
Integrated Live
Marketing Tech

#DMWF
ad:tech London
uktech.news
Mediatel

IT Pro
channelpro.co.uk
WIRED UK
Guardian Tech
BBC Click
Tech.eu
IT Pro
uktech.news
Irish Tech News
Techworld
Computerworld UK
CIO UK

L’Usine Digitale
ZDNet.fr
Le Journal du Geek
JDN Management
01net
Silicon France
LeMondeInformatique

COMPUTERWOCHE
heise online
Golem.de
CHIP
Technology Review
t3n Magazin
Gründerszene

Technieuws.com
Webwereld
Techzine.nl
Computable.nl
Computerworld.nl
CioNL
CIO Magazine NL
IT Executive
DutchITchannel
AG Connect
BlogIT

ComputerWorld España
IDG España
CIO España
Computing España
SiliconWeek
Silicon Spain
expansioncom

Wired Italia
La Stampa Tech
Tecnologia Corriere
Digitalic
YouTech

IDG.se
Computer Sweden
Breakit
Dagens industri
Di Digital
Voister

Version2
Ingeniøren
Computerworld.dk

digi.no
Teknisk Ukeblad
Computerworld CW.no
ITavisen

@Campaignmag
@Campaign-Magazine/147368835334139
@CampaignMedia
@CampaignTechUK
@TheDrum
@MarketingWeekEd
@MarketingWeekEd (FB)

@wnip
@DigiMktgMag
@IntegratedLDN
@MarketTechNews

@DigiMarketingWF
@adtechLDN
@UKTNofficial
@MediatelNews

@ITPro
@itprouk
@channel_pro
@WiredUK
@guardiantech
@BBCClick
@tech_eu
@ITPro
@uktech.news
@UKTNofficial
@Irish_TechNews
@irishtechnews (FB)
@techworldnews
TechworldUK (FB)
@computerworlduk
@ciouk

@LUsineDigitale
@zdnetfr
@JournalDuGeek
@JDNManagement
@01net
@frsilicon
@MondeInformatiq

@COMPUTERWOCHE
@COMPUTERWOCHE (FB)
@computerwoche-294
@heiseonline
@GolemRedaktion
@CHIP_online
@techreview_De
@t3n
@gruenderszene

@Technieuwscom
@technieuwscom (FB)
+113793251734847040393
@Webwereld
@Techzine
@computablenl
@NLComputerworld
@CioNL
@CIO_NL
@IT_Executive
@Dutchitchannel
@dutchitchannel (FB)
+DutchITChannelDutchitchannelnlZoetermeer
@groups/182348 (linkedin)
@ictnieuws
@BlogIT_NL

@ComputerworldES
@IDG_Spain
@ciospain
@ComputingBPS
@BPStecnologia
@SiliconWeek
@siliconspain
@expansioncom

@wireditalia
@LaStampaTech
@Tecno_Corriere
@DigitalicMag
@DigitalicMag (FB)
@YouTech_TW
@youtechmagazine (FB)

@IDGse
@ComputerSweden
@breakit_se
@dagensindustri
@didigital_se
@voisterse

@version2dk
@version2dk (FB)
@ingdk
@Computerworlddk
@computerworldDK (FB)

@digi_no
@www.digi.no
@Teknisk
@ComputerworldNO
@ITavisen



(When targeting is too broad — too many countries, audiences, industries and markets are sought after — while the PR budget allocated does not provide the necessary reach and duration of the PR distribution campaign, it becomes nearly impossible to identify the relevant entities to reach out to with your PR message.)

WHO ENGAGED…
PR title views and displays, PR reads, engagements, social media insights, analytics and metrics, mentions, interactions, likes, tweets/retweets, shares, comments, replies, etc.
PR title views/displays:
(generic + targeted)
68,387+ people
PR video views:
(generic + targeted)
0 people
Cost per PR title view: €0.0014
Cost per PR video view: €0.00
PR total reads: 4,389* precisely targeted people read*** your press release
(May 30, 2019 – Jun 26, 2019 ~ 27 days**)

* The total PR reads number above is not final. It only covers the observed period for the PR distribution report, which is the active period of your PR campaign, which on itself depends on the PR distribution budget employed. The total number of people who will read your press release is highly likely to increase over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

** The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.

*** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, shares, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, shares, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible.
Cost per PR read: €0.022
PR title views / PR reads ratio: 6.41%
Who read*** your press release: 4,389 precisely targeted individuals living/residing in Germany (EU), France (EU), United Kingdom (EU), Italy (EU), Spain (EU), Netherlands (EU), Belgium (EU), Sweden (EU), Poland (EU), Austria (EU), Denmark (EU), Finland (EU), Greece (EU), Portugal (EU), Ireland (EU), Czech Republic (EU), Romania (EU), Hungary (EU), Russia, Switzerland, Norway, Iceland that speak/read English and are interested in and like CRM, customer, data, platform, marketing, CDP, DMP, CX, martech, etc.



*** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, shares, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, shares, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible.

PR shares: 12
PR likes: 4
PR G+: N/A
PR LinkedIn: 0
PR tweets/re-tweets/likes: 108
PR Pinterest: 11
PR Flipboard: 12
PR reactions / comments:
EuropaWire, Search engines, news, Blogosphere, social media, etc.
1

* Please note that PR reactions and comments may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR reactions and comments, if any, may be included in future updates on this PR distribution report.
PR mentions:
Third party mentions online as a result of your press release on EuropaWire.
1

* Please note that PR mentions may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR mentions, if any, may be included in future updates on this PR distribution report.
INSIGHTS…
PR insights, analyses, rates, averages, conclusions, etc.
Budget vs. target:
Reads vs. target:
Engagement vs. target:
Reach vs. budget:
Reads vs. budget:
Engagement vs. budget:
Reads vs. reach:
Engagement vs. reads:
Engagement vs. reach:
Language vs. target:
Reads vs. language:
Engagement vs. language:
Title vs. audience:
Title vs. target:
Reads vs. title:
EXTEND…
Extend PR distribution campaign to increase reach and engagement, etc.
Extend PR campaign & reach: Based on the PR distribution budget you choose from below, we’ll extend your existing PR distribution campaign for the same press release by using the same settings, preferences, targeting options, etc. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.



-END-
GENERAL NOTES:

Should you have any questions about this report, please contact us at info@europawire.eu.Many of the figures, numbers and values included in the PR distribution report above are not final. The current PR distribution report only covers the active period of your PR distribution campaign, which on itself depends on the PR distribution budget employed. Many of the numbers above are highly likely to increase and change over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

Please note that while this PR distribution report is not behind secure page, it is not publicly accessible and unless you give the URL (the web address) away for other people to see it, there is no other way for somebody else to find it out on the Web. No sensitive, private or financial information, if ever made available to us, will ever be published in this report section.

The information in this PR distribution report was factually accurate on the date of its last update (date shown above). This PR distribution report remains on EuropaWire website for historical purposes only. EuropaWire assumes no duty to update the information to reflect subsequent developments beyond the period of the active PR distribution campaign. Readers should not rely upon the information in this PR distribution report as current or accurate after date it was last updated on.

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Thank you for releasing via EuropaWire.

Editorial Staff
EuropaWire